MILLER HARRIS
I took creative direction of the brand,
helping Miller Harris reinvigorate brand identity,
gain brand awareness, attract a younger demographic
and ensure successful international development.
helping Miller Harris reinvigorate brand identity,
gain brand awareness, attract a younger demographic
and ensure successful international development.
In the first stage of the approach, I devised a clear
and tactical brand strategy to ensure that the brand
maintained a homogenous identity during all communication activities.
For this, we redesigned all company tools including brand guidelines,
corporate documents, training guides, brochures and press releases.
We then devised a series of new product launches,
with responsibilities spanning from creative direction on photoshoots,
ads, videos and digital tools (banners, newsletters), to visual merchandising in locations
such as Miller Harris boutiques, Harrods and Selfridges.
