Gen AI

The challenge was to leverage GenZ-magnet products and a compelling €14 price point to attract younger consumers and maximise sales during Cyber Month. Create social buzz and FOMO that drives urgency, store traffic, immediate purchase, and conversion. An elevated, expression-packed and dynamic art direction that taps into diversity, self expression & FOMO to attract and convert Gen Z during the Singles Day period. This is the first MAC campaign ever to be produced 100% with generative AI. Supercharging creativity and maximising asset production.

Using the power of AI allowed us to create a whole suite of assets to increase creative diversification and ultimately optimise performance. We partnered with Meta to make sure we feed their engine with the best possible variations to secure the best possible campaign outcomes.