BACKGROUND
Yolt, owned by Dutch bank ING, is a money management app that aims to change the way people think about money. It launched in 2018 in the UK before recently expanding in Europe. Yolt taps into open banking to provide smart tools and insights so people can truly be on top of their finances.
IDEA
We were approached to create Yolt’s identity as well as its launch plan. Yolt being a mobile-only business, we decided to approach its branding in a very innovative way. A brand that is born to live on screen should benefit from a different treatment. Yolt as a result is an RGB brand,that lives and breathes through fresh, bright colours and movement. My team crafted an identity for the millennials and for the small screens. A true mobile-first approach that allows Yolt to communicate on all channels, from mobile ads to London underground ads.
