MAC FRANCE

M·A·C x Aya Nakamura collaboration was launched in October 2019 in France. A limited-edition collection featuring a signature nude lipstick and a shimmery champagne lip gloss, co-created by the French-Malian singer. Released exclusively on October 10, 2019, in selected M·A·C stores and online. A massive interactive campaign tailored for Gen Z. It included custom Snapchat lenses, an AR lens featuring a 3D avatar of Aya dancing to her hit song "Pookie," and a karaoke-style filter. The campaign generated huge social media buzz and was widely analysed as a successful example of utilising an artist's community and digital engagement. Director – Lou Escobar Talent – Aya Nakamura