MAC VIVAGLAM

Talented and versatile Bollywood actor, Bhumi Pednekar joins forces with M·A·C Cosmetics for the much anticipated 29th year of its pioneer VIVA GLAM charitable initiative, which supports healthy futures and equal rights for all. The VIVA GLAM Bhumi Pednekar lipstick is a limited-edition lipstick co-created by Bhumi Pednekar and M·A·C Cosmetics. It represents their unwavering dedication to making a positive impact as 100% of the selling price of the lipstick will go to local organizations that support women and girls, HIV/AIDS relief efforts and the LGBTQIA+ community. VIVA GLAM BHUMI PEDNEKAR is a weightless moisture-matte lipstick that delivers a blur of soft-focus pink color. The beautiful pink bullet comes housed in a never-seen-before, golden glitter case and is perfectly complemented by Bhumi's personal touch—a signature on the stunning art deco packaging. This exclusive combination is set to captivate beauty enthusiasts and collectors alike, making it an absolute must-have. Director — Thomas Kelly Photographer – Errikos Andreou Production – Big Momma Talent – Bhumi Pednekar