MAC MIDDLE EAST

To bring the global "Superstars" concept to life locally, I partnered with internationally acclaimed fashion photographer Desiree Mattsson. The campaign featured intense, high-glam, and sophisticated beauty looks. The campaign was fronted by prominent figures, most notably the world-famous Saudi-Pakistani-Australian model Shanina Shaik, alongside regional content creator Malak El Farouk. This campaign successfully blended M·A·C's global heritage of inclusivity ("All Ages, All Races, All Genders") with the distinct, elevated aesthetic preferences of the Middle Eastern beauty market. Photographer – Desiree Mattsson Director – Hicheim Abdedaiem Production – Geniiandco Talent – Shanina Shaik, Malak El Farouk