ARSENAL FC

The challenge brought to me was to introduce Arsenal to new audiences across Asia — and turn interest in the club into a sense of belonging. I created a brand platform for Arsenal’s first Asia Tour, making the club’s character resonate with a new generation of local fans. It brought Arsenal’s heritage together with local cultural traditions, creating a visual language that felt true to the club and relevant to each market. This work laid the foundations for Arsenal’s lasting presence in Asia, building a platform for deeper connections with fans across the region.